Marketing

The market for academic journals stands at a pivotal point in its history, with the gradual migration of journals and their readers to the online environment and the resultant diversity of pricing and distribution models. At Oxford Journals, we continue to adapt and develop our sales and marketing strategies in order to ensure that the journals we publish benefit from these market changes.

Marketing and sales teams

The Journals Sales and Marketing group at Oxford Journals is entirely global, with teams based in Oxford, UK; Cary, North Carolina; Tokyo, Japan; and Shanghai, China. Staff in these offices all report into our headquarters in Oxford so, unlike many other publishers, whose international offices operate as separate companies, we are able to maintain complete control over our international sales and marketing strategies, resulting in fully integrated marketing plans and operations. We are also able to call upon the expertise of our network of branch offices based in over 50 countries around the world. As such, we provide societies with a completely international sales and marketing service.

Our global marketing team is split into two key groups:

An ‘end-user’ group who work to increase usage, high quality submissions, membership, and subscriptions (individual and recommendations to libraries)
An ‘institutional purchaser’ group who target ‘purchasers’ directly—corporate and academic (single institutions and consortia)—promoting our journal collection and key portals.

Each journal is assigned an experienced Marketing Manager who plans and manages an international marketing strategy and activities in co-operation with our offices worldwide. Our marketing team works closely with each Society to agree marketing strategies and plans. Thereafter, we would implement a full programme of conference promotion, direct mail, Internet marketing, and advertising. The journals we publish are also well represented through subscription agents worldwide who co-ordinate journal subscription sales and renewals on our behalf.

Journals marketing staff work in close contact with our international books marketing colleagues. In this way, we are able to exploit all opportunities fully for cross- and joint promotion.
Our global subscriptions sales team works to negotiate library consortia contracts, while our special sales team develops sales from advertising, supplements, reprints, sponsored subscriptions, and translations. Our rights and permissions group handles copyright and permissions requests and negotiates favourable licensing deals to generate additional revenues and increase dissemination.

Marketing: key objectives

To extend distribution and maximize international readership
To promote usage in an increasingly competitive marketplace and help to drive up impact factor.
To support societies in maintaining and increasing membership, thereby increasing readership.
To increase quality submissions and gain and develop the loyalty of top authors in the field.
To raise profile and visibility and increase international impact.

Marketing tools and tactics

Conference promotion
Direct mail
Advertising
E-Marketing telesales
Public relations/press releases
Metadata/linking

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Services

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